YouNow is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming. They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." "Smartphones provide all the critical pieces for these new services. But now the mobile market is mature enough for a sea change. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense. He tried and failed to launch a general purpose live streaming service with Justin.TV. "The reason is the rise of iOS and Android," says Emmett Shear, the CEO of Twitch. We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like YouNow. It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope. Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW. Live streaming is having its momentThis growth is part of a broader boom in live streaming services. More than 35,000 hours of live video are now streamed on the service each day, and more than a million dollars in tips flow through its platform each month. Then in May of last year it suddenly clicked, exploding from less than 10 million monthly visitors to more than 100 million in the span of just four months. YouNow launched back in September of 2012, but for its first year and a half struggled to find traction. They want to see everything that you do.” We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. Along with broadcasting, Abuhamdeh texts and talks on the phone with his followers. Now I make more every month on YouNow than I do from my work at the store,” Abuhamdeh tells me. “At first, it got to be enough so I could cover my phone bill. Cashier broadcast has several hundred people following live at any time. So he sent a letter to YouNow, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs. His fanbase grew, but so did his phone bill. His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut. If a customer was in on the joke, Abuhamdeh would banter with them a bit. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera. I started to act like people were there watching, and that’s when they showed up.”Ībuhamdeh’s routine was subtle. “Eventually I started opening up, saying random things, telling jokes and laughing at my own jokes.
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It was weird.” After a few weeks of broadcasting he began to find his rhythm. But I was nervous, I felt like there were people watching. “I was talking to myself at first,” he says. In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on YouNow, a live streaming service.
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He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. Tayser Abuhamdeh doesn’t have what most people would call an exciting job.